The MerchantCircle Business Development Blog

Wednesday, August 19, 2009

MerchantCircle & Demand Media Partner to Deliver Content to MC's 800k SMB's & 20M Monthly Visitors

Good Afternoon Everyone -

Yesterday we officially announced that we’ve extended our partnership with Demand Media to distribute professional, industry specific content to MerchantCircle’s 800,000 registered users and 20 million monthly unique local visitors.

The comprehensive partnership provides MerchantCircle members another tool to showcase their industry expertise and market their businesses while also enabling the distribution of geographically and categorically relevant content across the MerchantCircle site as a complement to MC’s merchant-created content – all in an effort to enhance the visitor experience and facilitate greater interaction between small businesses and their customers.

We’ve been very busy at the Circle, so please expect several additional exciting announcements in the weeks and months ahead. As always, if you’re interested in exploring how we may work together, contact us by responding via email.

For more information see the official press release and industry coverage below.

Regards,

Doug Kilponen and Ray Landgraf
Business Development


Greg Sterling’s Coverage on Screenwerk: http://gesterling.wordpress.com/2009/08/10/merchantcircle-adds-content-from-demandmedia/

Coverage on The Web Host Industry Review:
http://www.thewhir.com/web-hosting-news/081009_eNom_Launches_RichContent_Website_Service

MC BD Blog: http://www.merchantcircle.com/bizdev/index.html

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Official Press Release:
MERCHANTCIRCLE PARTNERS WITH DEMAND MEDIA TO ENHANCE ITS CONSUMER SEARCH EXPERIENCE AND EXPAND LOCAL BUSINESS OFFERINGS

Deal Provides Distribution for Demand Media’s Industry-Specific Content and Leverages MerchantCircle’s 20 Million Monthly Unique Visitors


Los Altos, CA, August 10, 2009 – MerchantCircle , the nation’s largest social network of local business owners, today announced a comprehensive relationship with Demand Media , the leader in distributed social media, to deliver professional, industry-specific content and domain name services to 800,000 MerchantCircle customers. Demand Media’s proprietary content, creation, and social syndication platform and its leading domain name registrar will complement MerchantCircle’s rich, merchant-created content to enhance the consumer experience.

“We believe that MerchantCircle is an ideal web destination for our curated content, which is written by category specialists for consumers,” said Chris Sheridan, registrar vice president at Demand Media. “MerchantCircle also understands the value of personalization, and the domain tools will help expand the breadth of MerchantCircle’s offerings to local business owners.”

MerchantCircle currently has 800,000 local business-owner members and more than 20 million monthly unique local visitors. The company builds and manages a free social network for merchants where they can promote their businesses online by uploading pictures, writing blogs, publicizing events, creating coupons and newsletters, and connecting with other merchants. Currently, more than 40,000 coupons and deals are created a month on the network and consumers have written nearly 750,000 business reviews.

“Consumers come to MerchantCircle looking for local experts to help solve important problems. From home repair issues to legal counsel, we want to enable our merchants to showcase their industry expertise and reach the local consumers who are seeking their services,” said Ben T. Smith, IV, chairman and cofounder of MerchantCircle. “We’re looking forward to a fruitful partnership with Demand Media, which expands our service offering by enriching the expert content our merchants are already creating, drawing in more local consumers, and giving merchants more free tools to market their businesses online.”

Demand Media powers over three billion online conversations every month. eNom, a wholly-owned subsidiary of Demand Media, is the largest wholesale domain registrar in the world, and its services enable MerchantCircle to offer the tools to its customers to set up personalized web sites. Demand Studios engages a community of topical experts and qualified content creators who have produced more than 500,000 articles and videos. The professional, expert-driven content will complement MerchantCircle’s merchant-created content to enhance the experience for these consumer visitors. In addition to the content, related posts from nearly six thousand leading blogs syndicated by Demand Media will help MerchantCircle answer consumer and business owner needs. Demand Media’s own Pluck social media platform will power the delivery of the studio content and blogs to MerchantCircle customers.

About MerchantCircle
Founded in 2005, MerchantCircle is the largest social network of local business owners in the nation, combining social networking features with a customizable web listing that allows local merchants to attract new customers. More than 15 million MerchantCircle business listings across the country are easily accessed on major search engines.

In addition to its free services, MerchantCircle offers a portfolio of online advertising services including Search Engine Marketing, Website Directory Submission, Web Content Creation, Instant Website Development and Business Verification Services.

MerchantCircle is located on Main St. in downtown Los Altos, Calif., and is funded by Rustic Canyon Partners, Scale Venture Partners, Disney’s Steamboat Ventures, and IAC. Learn more at www.MerchantCircle.com .



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