The MerchantCircle Business Development Blog

Hi Folks,

As many of you know, one of the ways MerchantCircle provides third parties with access to our 120,000+ merchants is via our email newsletter.  Until recently the one thing we’d been lacking when developing partnering deals with potential third party advertisers was a good sense of the numbers backing up our email campaigns.  No longer.  After sending over 20 email campaigns to our merchant base, we now feel comfortable releasing data about our average email results.  They are as follows:

·         Average Open Rate: 18.1%

·         Average Clickthrough Rate: 5.0%

We’re proud of these numbers as we believe they demonstrate a strong level of engagement and interest from our merchants.  And, of course, they also represent the quality of our content and the targeted nature of our advertising to them.  We intend to maintain, if not strengthen, these results as we begin to shift our focus towards merchant engagement in the months ahead.  More updates to follow.

In the meantime, anyone interested in advertising their services to our growing base of small businesses should feel free to drop me a line at doug@MerchantCircle.com.

All the best,

Doug